Lesson 8: Email Marketing Fundamentals

Email marketing is a powerful digital marketing channel that allows businesses to connect with customers and promote their products and services. In this lesson, we’ll discuss the fundamentals of email marketing, including how to create engaging email campaigns, use email marketing automation, and measure the success of your email marketing campaign. Practical examples include: A small business creating a welcome email series that onboards new customers, or a marketing agency creating an email campaign to promote a new product launch.

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