Lesson 5: Creating a Digital Marketing Strategy

In this lesson, we’ll discuss how to create a digital marketing strategy that aligns with your business’s overall goals. We’ll explore how to choose the right digital marketing channels, create engaging content, and measure the success of your campaign. Practical examples include: A small business creating a social media strategy that includes posting schedules, content calendar, and engagement metrics, or a marketing agency creating a campaign to increase brand awareness through influencer marketing.